About Me
Certified Digital Marketing Professional
My name is Dylan Rodrigues and I have a background in website development, digital marketing strategy, email marketing, brand management, graphic design, social media, and more. I currently work for a leader in the business aviation industry managing the company’s digital marketing strategy and presence, as well as overseeing the marketing activities for their international entities.
I have a passion for helping clients expand their online presence through website development, social media, email campaigns, analytics, search engine optimization, and more.
When I’m not busy working, I enjoy spending time with my wife and our two dogs, playing hockey, going to concerts, and spending time at the beach.
If you would like to learn more about me, please view my resume or use the contact form below.
Work Experience
Panasonic Avionics Corporation
Product Marketing Manager
September 2021 - Present
Responsible for planning and executing marketing plans and strategy to ensure the success of Panasonic Avionics Corporation (PAC)’s in-flight connectivity portfolio. Work closely with PAC internal teams, airlines, and external agencies to analyze complex end-to-end solutions to identify and meet customer and market needs. Manage creation of customer-facing corporate messaging and collateral to support marketing programs, corporate strategy goals, and sales campaigns.
- Own and drive the strategy, design, development, testing, and launch of the in-flight connectivity web page on PAC corporate website
- Develop customer-facing collateral materials for sales and marketing teams to use at customer meetings, tradeshows, and training sessions
- Coordinate with the creative team to ensure all customer-facing materials are compliant with brand identity, including tone, layout, and design
- Develop and manage customer marketing portal that houses marketing assets for airlines to use to promote their connectivity offerings to end-passengers
- Research and review industry trends, customer feedback, market problems, and competitor information to identify areas for improvement to connectivity portfolio strategy
- Develop, in coordination with Product Line Managers, go-to-market plans to bring future products to market
Satcom Direct, Inc.
Digital Marketing & Accounts Manager
May 2019 - September 2021
Responsible for management of strategy, design, development, testing, and launch of all corporate digital assets including websites, landing pages, email campaigns, and more. Saved over $300,000 by bringing website development in-house while increasing organic search traffic by over 200% and number of on-page conversions by over 220%. Additionally, lead the day-to-day management of all marketing activities and needs of specialized groups within the company including SD International and all mil/gov entities.
- Owned the strategy, planning, and execution of SD’s corporate digital assets including ten web properties, campaign landing pages, email campaigns, cPanel server, social media, and event app
- Lead the design, development, testing, and launch of the updated SD corporate website in June 2021 that featured an optimized user experience, increased functionality, improved back-end performance, and aligned with our brand messaging of delivering “world class aviation technology”
- Monitored and measured metrics of all web properties via Google Analytics to evaluate performance and identify ways to improve conversions and overall user experience
- Increased unique open rate of customer email newsletter by over 4% while also decreasing bounce rate from 11.2% to 0.92% in just two years
- Partnered with Brand and Creative team to produce images, videos, and other digital assets for use on all web and digital properties
- Owned and managed the relationships with external agencies to support campaign activity and initiatives, including online SD store, SD blog, collateral portal, Cvent, and more
- Collaborated with internal teams, including Product, Sales, and Marketing, to support content strategy development and delivery across multiple channels
- Researched, tested, and implemented technologies to ensure that all web properties were functional and optimized across all browsers, devices, and operating systems
- Worked closely with Legal and Information Security to ensure that web properties were compliant with all security, compliance, and GDPR requirements
- Developed, in collaboration with Sr. Director of Marketing and respective departments, the marketing strategies for SD International, COMSAT/SD Communications, and SD Land and Mobile
International Marketing Manager
July 2018 - May 2019
Managed the day-to-day marketing activities and needs of all SD International (SDI) operations including Europe, Middle East, Asia, Africa, and Oceania regions while supporting the development and implementation of the long-term marketing strategies for SD International.
- Implemented the marketing initiatives for all of SDI including global trade shows and events, marketing collateral, advertising campaigns, and more
- Managed the international marketing calendar to effectively schedule email campaigns, trade shows and events, advertising, and activities
- Oversaw the SDI marketing budget, including reporting and tracking
- Collaborated with the marketing group to plan and implement marketing campaigns for each specific region
- Maintained effective internal communications to ensure that SDI was kept informed of all relevant company functions and marketing initiatives
Associate Marketing Manager
February 2015 - July 2018
Served as in-house graphic design resource, collaborating with a variety of departments to execute marketing strategies and brand campaigns, creating customer communications via email campaigns and other digital media, coordinating partner relationships to ensure consistent brand execution, managing multiple tasks with multiple priorities.
- Utilized Adobe Creative Suite to create a variety of design assets including collateral, advertisements, social media and website graphics, presentations, logos, and more
- Ensured that all messaging aligned with the SD brand standards to deliver and maintain cohesive voice and messaging throughout all internal and external communications
- Assisted in the planning and management of annual CwC customer conference with budget of over $1 million, seeing over 350 attendees and over $300,000 in sponsorships
- Utilized HTML and CSS to create web-based assets, included email marketing campaigns, product landing pages, corporate website graphics, and more
- Maintain marketing digital content & asset libraries (WordPress, collateral portal, Dropbox)
- Managed the documenting, editing, and distribution of all photography related assets, including employee photos, corporate photo library, and partner photographs
Florida Gulf Coast University, Campus Recreation
Marketing Program Assistant
August 2010 - February 2015
Worked as Marketing Developer from August 2010 to August 2013, when I was promoted to Marketing Program Assistant. Managed a staff of four, planned and managed special events for students and community members, executed marketing strategies with the goal of increasing customer retention and participation, and more.
- Developed and executed marketing programs that increased student participation by an average of 7% year-to-year, as well as visibility on-campus and in the surrounding community
- Planned and managed both students-only special events as well as community events
- Managed marketing department’s budget for giveaways, equipment, marketing materials, and more
- Increased department’s total social media following by an average of 10%, year-to-year
- Ensured brand message was consistent among all six program areas
- Shot, edited, and published videos for social media and new-student orientation
Certifications
Certified Digital Marketing Professional
Digital Marketing Institute - January 2022
AMA Professional Certified Marketer in Digital Marketing
American Marketing Association - January 2022
Education
Bachelor of Science Degree, Marketing
Florida Gulf Coast University
Fort Myers, FL
August 2010 - December 2014
Skills
Organization & Time Management
Interpersonal Communication
WordPress
Adobe Creative Suite
HTML & CSS
Google Analytics
Email Marketing